For 175 years, the daily Austrian newspaper ‘Die Presse’ (the press) has stood for first-class journalism and uncompromising quality. To mark the anniversary year its identity is being reinterpreted with a newly launched image campaign. The aesthetics of the campaign are deliberately bulky. Coupled with the exclusive style it reflects the values and heritage and shows the consistency of the publishing house in a contemporary context. The aim is to attract attention in a world characterized by news cycles and information overload and to focus on the beauty of everyday life, in which ‘Die Presse’ wants to be a daily companion for its readers.
2× Gold, 1× Silver